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MQL → SQL Funnel Predictor

Forecast pipeline from top-of-funnel volume

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Learn more — how it works, FAQ & guide
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MQL → SQL → Won Funnel Predictor

Forecast B2B sales pipeline from top-of-funnel marketing volume. Apply realistic stage conversion rates, see expected pipeline + closed-won + sales rep capacity needed.

How to use this tool

  1. 1

    Top of funnel

    MQLs from marketing.

  2. 2

    Stage conversion %

    MQL→SQL→Opp→Won.

  3. 3

    Revenue forecast

    Pipeline + closed-won projection.

Frequently Asked Questions

Industry benchmark conversion rates?
B2B SaaS average: MQL→SQL 13%, SQL→Opp 47%, Opp→Won 22%. End-to-end ~1-2% MQL → closed deal. Highly variable by ICP fit + sales motion.
Why do my numbers feel low?
Most companies don't qualify MQLs strictly enough. A "lead" downloading an eBook isn't an MQL by serious BANT/MEDDIC standards. Tighter MQL definition = higher rates.
How accurate is forecasting?
Forecasting from MQL is rough — real pipeline forecasts use weighted opportunities. This tool is for capacity planning, not Q4 board reports.

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